I HELP BUSINESSES WITH

Content strategy, tone of voice + brand positioning

A stylised firefly sits atop a glowing yellow circle, representing Firefly Comms

No matter the industry, comms teams spend too much time responding to issues and tactical requests. It’s hard to carve out time to see what’s working – and what isn’t.

But what if you could focus on work that’s impactful and strategic? Measure your success by the quality of your content and how it connects, not how much content you produce?

Helen Goodwin, founder of Firefly Comms, sips a coffee in front of her computer

Make an impact with your comms.

I help organisations communicate strategically, connect with local communities, and tell their story.

Your comms strategy should be a living, breathing document – one you refer to every day that guides all your decision-making. If yours is sitting on the virtual shelf gathering dust, it's not doing its job.

Identifying what your team doesn't do is just as important as what you do do. I can help by auditing your content, developing a new comms strategy, delivering workshops to upskill your team, and refining your brand positioning, messaging, and tone of voice.

LET'S GET STRATEGIC

What I do

Firefly Comms provides strategic communications services in Brisbane. [Image: a decorative jar of fireflies]

COMMUNICATIONS STRATEGY

Bring strategy and consistency to all your communications. Get clear on the objective behind each piece of content and make sure you're using the best channels for your audience.

SIGN ME UP!

COPYWRITING

Need words? I can help.

It’s not just about writing words that sound good. You also need the right tone of voice – one that speaks directly to your ideal client.

I'M IN.

Firefly Comms brandmark, showing a clear jar with shining fireflies inside

EDITING

Do you have existing copy that needs to be edited, proofread, or revitalised? Sometimes you can be too close to a project to see how it can be improved.

YESSS, FRESH EYES!

Who I help

With over 15 years' experience in corporate, I know how to adapt my skills for your business. I’ve written for sole traders, companies with teams of 10, and global behemoths with 300,000 employees.

You might run a Marketing or Communications team and have overflow work that’s beyond the scope of your team. Or you might run your own small business and need to outsource copy or communications to save time.

(And your sanity. Let’s face it, content overwhelm is real.)

Check out my Services if you want to see

how I can help >

Hi, I'm Helen

I love words. And I believe in them.

In their power, that is. To connect, spark ideas, generate thought, and persuade. Heck, I even wrote my Masters thesis on how political language is vested with power and the capacity to influence behaviours, attitudes and values.

More than this, I love how words can generate connections between people and brands. Instil trust. Help turn customers into brand advocates. Tell a brand story and bring a business to life.

GET TO KNOW ME

Trusted by

Cathy Marshall Consulting, a client of Firefly Comms

"Helen is a gifted storyteller. She is able to translate complex information into compelling messages and stories, and consistently puts herself in the shoes of the target audience when writing copy."

BROOKE CHAPMAN

National Marketing Manager,

RetireAustralia

"Helen Goodwin is a godsend. She edited my debut memoir with such incredible care, as well as total professionalism and excellence. I truly credit its warm reception to her work and cannot recommend her more highly."

JENNY WYNTER

Comedian, Author, and Founder of Funny Mummies

"Helen's not afraid to call you out or challenge your assumptions in her efforts to make your communication as strong as it can be."

NEIL DWYER

Principal, Corporate Momentum