COMMUNICATIONS & CONTENT STRATEGY
Throwing everything at the wall and hoping something sticks? You need a comms strategy.
There’s one ingredient all your customer touch-points have in common. Yep. Words.
But not just any words. They need to:
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Convey the right message
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Be delivered in the right tone
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Talk to the right people
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Get in front of the right eyeballs
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Be clear about why you and your business are the bees’ knees
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And just as important?
They need to be consistent in message and tone.
If you’re running a series of ads on Facebook and then your landing page has a different message or tone of voice, it’s a needle scratch moment for your potential customers.
They’ll just feel confused, not ready to get to know more about you.
A communications strategy is one of the foundational pillars for your business.
Without it, things might look good on the outside (think bright, glossy, Instagram content), but if you don’t have a solid foundation to keep you on brand, those leads won’t stick like you want.
Instead, let’s be strategic about what you say, when you say it, how you say it and where you say it.
While we're at it, let's make sure you have a consistent message and are talking to the right audience.
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A communications strategy will guide all your content decisions, making it much easier to decide what’s worth putting time, energy and focus into.
And, just as importantly? It will articulate what’s not worth putting and energy time into. And we all want that clarity and focus, right?
"I reviewed your blogs. They are excellent, exactly what I wanted.”
CHRIS HARASTY
Harasty Consulting