COPYWRITING
Research suggests that a customer needs to interact with your brand at least six times before they’re persuaded to find out more.
That’s a lot of contact, and a lot of messaging. Yep, in essence, it’s a lot of words.
If that strikes fear into your heart, take a deep breath. I can help.
Words are my jam. They’re the material I work with, much like a potter uses clay to shape her creations and bring items of beauty into the world. I shape and mould words in a similar kind of way, to identify the key messages that are right for your business.
Copywriting vs content writing:
what’s the difference?
A copywriter writes words to elicit action. Copy sells and persuades. You might want a customer to download an e-book, call a sales consultant, book an appointment, or go on a tour.
Copywriters – including yours truly – write in a way that gently motivates people to take action.
In contrast, content writers aim to inform, educate or entertain.
Valuable content engages your customers, shares insight and builds trust. It focuses on building a long-term relationship with your clients, but without selling. This could be in the form of articles, blog posts, white papers, social media posts, and editorial content.
The good news? I do both.
So how does this look in practice?
With more than 15 years’ experience in corporate marketing teams, I’ve written lots of words. Probably hundreds of thousands.
I can write:
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Websites
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Blog posts
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Brand stories
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Award submissions
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Print & digital ads
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Social media content
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Tone of voice guides
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Leadership bios
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EDM (email direct mail) onboarding or lead nurture sequences
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Brochures and point of sale materials
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Newsletters
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Print and digital ads
What really lights me up? Anything with a storytelling component so I can shout to the rooftops about what makes you – and your business – so darn special.
Think awards submissions, leadership profiles, blog posts and newsletter articles. I also love walking around in a customer's shoes and finding the right language to meaningfully connect with them.
So, working with you to find your tone of voice and putting together a guide for your business – well, this is my idea of an excellent day.
But I'm very flexible, so if there's something you need written that I haven't mentioned, let's talk. I'll tell you if I can help and be upfront if it's not my area of expertise.
"Ah… you’re bloody amazing! Nailed it. I have no changes. Thank you so much Helen. I appreciate the prompt response times and the magical turnaround, I know it was a lot to ask, but highly appreciated.”
TEAGAN PEAKE
Operations Manager
Claxon Agency