Jul 24, 20213 minWhat is tone of voice anyway?You might have heard the phrase “tone of voice” bandied about when it comes to your website or social media copy. But what is it and how...
Jul 24, 20211 minMarketing jargon: let’s break it downOne of my passions is clear copy. I like getting the message across in the simplest way possible. No jargon, no fancy words, no acronyms...
