485A6856.jpg

HI, I'M HELEN!

Word nerd, copy wrangler + brand storyteller

Firefly-Comms-Brandmark-1-Blue.png

You know your business inside out. But when it comes to telling other people why it’s special, do you feel stuck? All out of ideas?

Not sure where to start? 

It’s completely understandable to feel that way. You’re an expert in your own field. You don’t need to be a content strategist, copywriter and marketer, on top of being CEO.

Untitled design - 2021-06-27T000202.868.
2yNVFa3w.jpeg

Picture a scenario.

 

You’ve carved out Sunday afternoon to create content for your business.

 

The kids are out, the house is quiet. It’s just you and your laptop.

 

Do the words fly from your fingers so fast your tea goes cold?

 

Or do you find yourself washing windows, folding laundry, or preparing your tax return? In short, finding any job to avoid sitting down to write a blog, newsletter, your website or socials?

If that sounds familiar, don’t worry.

What I do

Firefly-Comms-Brandmark-2-White.png

COMMUNICATIONS STRATEGY

Bring strategy and consistency to all your communications. Get clear on the objective behind each piece of content and make sure you're using the best channels for your audience.

Firefly-Comms-Brandmark-2-White.png

COPYWRITING

Need words? I can help. 

It’s not just about writing words that sound good. You also need the right tone of voice – one that speaks directly to your ideal client.

Firefly-Comms-Brandmark-2-White.png

EDITING

Do you have existing copy that needs to be edited, proofread, or revitalised? Sometimes you can be too close to a project to see how it can be improved. 

Who I help

With over 15 years' experience in corporate, I know how to adapt my skills for your business. I’ve written for sole traders, companies with teams of 10, and global behemoths with 300,000 employees.

 

You might run a Marketing or Communications team and have overflow work that’s beyond the scope of your team. Or you might run your own small business and need to outsource copy or communications to save time.

 

(And your sanity. Let’s face it, content overwhelm is real.)

Check out my Services if you want to see

how I can help >

485A7076.jpg
zqs7xB2Q.jpeg

Hi, I'm Helen

I love words. And I believe in them.

 

In their power, that is. To connect, spark ideas, generate thought, and persuade. Heck, I even wrote my Masters thesis on how political language is vested with power and the capacity to influence behaviours, attitudes and values.

 

More than this, I love how words can generate connections between people and brands. Instil trust. Help turn customers into brand advocates. Tell a brand story and bring a business to life.

Trusted by

MLC LOGO_edited.png
Churches of Christ LOGO_edited.png
CORPORATE MOMENTUM LOGO_edited.png
Actrua LOGO.png
CATHY MARSHALL CONSULTING LOGO.png
GE LOGO_edited_edited.png
CANE GROWERS LOGO_edited.png
VIE marketing logo_edited.png
Screen Shot 2021-08-02 at 1.18_edited.png

"Helen is a gifted storyteller. She is able to translate complex information into compelling messages and stories, and consistently puts herself in the shoes of the target audience when writing copy."

BROOKE CHAPMAN

National Marketing Manager,

RetireAustralia

"Helen Goodwin is a godsend. She edited my debut memoir with such incredible care, as well as total professionalism and excellence. I truly credit its warm reception to her work and cannot recommend her more highly."

JENNY WYNTER

Comedian, Author, and Founder of Funny Mummies 

"Helen's not afraid to call you out or challenge your assumptions in her efforts to make your communication as strong as it can be."

NEIL DWYER

Principal, Corporate Momentum