One of my passions is clear copy. I like getting the message across in the simplest way possible. No jargon, no fancy words, no acronyms that alienate your target audience.
If you don’t have a marketing background, some of the acronyms and terms we use might give you a headache. So let’s break them down so you’re clear on what we mean:
Anything I’m missing that you’re not sure about? Let me know in the comments below and I’ll add it to the list.