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  • Helen Goodwin

Marketing jargon: let’s break it down

One of my passions is clear copy. I like getting the message across in the simplest way possible. No jargon, no fancy words, no acronyms that alienate your target audience.


If you don’t have a marketing background, some of the acronyms and terms we use might give you a headache. So let’s break them down so you’re clear on what we mean:



Anything I’m missing that you’re not sure about? Let me know in the comments below and I’ll add it to the list.


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